WINE
MARKETS
Chile is the 4th largest exporter of wine worldwide, wine represents 18.8 % of agricultural exports and 5.1% of non-copper exports.
We export 866.9 million liters to 141 countries, valued at US$ 1.969 million. After studying five key variables—maturity, potential fine wine sales, market size, type of consumer, and growth potential — Wines of Chile decided to focus its resources on the following markets: US, Brazil, China, UK and Canada. The first three are classified as Tier 1 markets and the others as maintenance markets.
1
United States
Largest wine market
• Adult population: 335,000,000
• GDP / per capita: US$81,695
• Total Wine Consumption: 330 mm cases
• Per Capita Consumption: 11
• Imported Wine Consumption: 96 mm cases
• Share Imported Wine: 30%
2
Brazil
Chile is market leader
• Adult population: 216,400,000
• GDP / per capita: US$ 10,000
• Total Wine Consumption: 43,6 mm cases
• Per Capita Consumption: 2.1
• Imported Wine Consumption: 15,3 mm cases
• Share of Imported Wine: 35%
3
China
Our 2nd market in value
• Adult population: 1,411,000,000
• GDP / per capita: US$12,614
• Total Wine Consumption: 46,8 mm cases
• Per Capita Consumption: 0,2
• Imported Wine Consumption: 20 mm cases
• Share Imported Wine: 43%
4
UK
Communication platform market
• GDP / per capita: US$ 44,690
• Total Wine Consumption: 109 mm cases
• Long Term Trend 2015-20: -2,5%
• Per Capita Consumption: 19.2
• Imported Wine Consumption: 109 mm cases
• Share of Imported Wine: 100%
5
Canada
Working with monopolies and sustainable credentials.
• GDP / per capita: US$ 43,278
• Total Wine Consumption: 53.9 mm cases
• Long Term Trend 2012-20: 2%
• Per Capita Consumption: 14.4
• Imported Wine Consumption: 3.8 mm liters
• Share of Imported Wine: 70%
