WINE
MARKETS
Chile is the 4th largest exporter of wine worldwide, wine represents 18.8 % of agricultural exports and 5.1% of non-copper exports.
We export 866.9 million liters to 141 countries, valued at US$ 1.969 million. After studying five key variables—maturity, potential fine wine sales, market size, type of consumer, and growth potential — Wines of Chile decided to focus its resources on the following markets: US, Brazil, China, UK and Canada. The first three are classified as Tier 1 markets and the others as maintenance markets.
1
United States
Largest wine market
• Adult population: 258,000,000
• GDP / per capita: US$56,200
• Total Wine Consumption: 431 mm cases
• Long Term Trend 2015-20: 1.5%
• Per Capita Consumption: 13
• Imported Wine Consumption: 126 mm cases
• Share Imported Wine: 30%
• GDP / per capita: US$56,200
• Total Wine Consumption: 431 mm cases
• Long Term Trend 2015-20: 1.5%
• Per Capita Consumption: 13
• Imported Wine Consumption: 126 mm cases
• Share Imported Wine: 30%
2
Brazil
Chile is market leader
• Adult population: 136,000,000
• GDP / per capita: US$ 11,026
• Total Wine Consumption: 34 mm cases
• Long Term Trend 2015-20: 9.88%
• Per Capita Consumption: 2.8
• Imported Wine Consumption: 12 mm cases
• Share of Imported Wine: 36%
• GDP / per capita: US$ 11,026
• Total Wine Consumption: 34 mm cases
• Long Term Trend 2015-20: 9.88%
• Per Capita Consumption: 2.8
• Imported Wine Consumption: 12 mm cases
• Share of Imported Wine: 36%
3
China
Our main market in value
• Adult population: 1,415,700,000
• GDP / per capita: US$10,410
• Total Wine Consumption: 133 mm cases
• Long Term Trend 2015-20: -5,82%
• Per Capita Consumption: 1.0
• Imported Wine Consumption: 52 mm cases
• Share Imported Wine: 43%
• GDP / per capita: US$10,410
• Total Wine Consumption: 133 mm cases
• Long Term Trend 2015-20: -5,82%
• Per Capita Consumption: 1.0
• Imported Wine Consumption: 52 mm cases
• Share Imported Wine: 43%
4
UK
Communication platform market
• Adult population: 53,557,000
• GDP / per capita: US$ 44,690
• Total Wine Consumption: 109 mm cases
• Long Term Trend 2015-20: -2,5%
• Per Capita Consumption: 19.2
• Imported Wine Consumption: 109 mm cases
• Share of Imported Wine: 100%
• GDP / per capita: US$ 44,690
• Total Wine Consumption: 109 mm cases
• Long Term Trend 2015-20: -2,5%
• Per Capita Consumption: 19.2
• Imported Wine Consumption: 109 mm cases
• Share of Imported Wine: 100%
5
Canada
Working with monopolies and sustainable credentials.
• Adult population: 30,879,381
• GDP / per capita: US$ 43,278
• Total Wine Consumption: 53.9 mm cases
• Long Term Trend 2012-20: 2%
• Per Capita Consumption: 14.4
• Imported Wine Consumption: 3.8 mm liters
• Share of Imported Wine: 70%
• GDP / per capita: US$ 43,278
• Total Wine Consumption: 53.9 mm cases
• Long Term Trend 2012-20: 2%
• Per Capita Consumption: 14.4
• Imported Wine Consumption: 3.8 mm liters
• Share of Imported Wine: 70%
