RESPONSIBLE CONSUMPTION


WINE
MARKETS

Chile is the 4th largest exporter of wine worldwide, wine represents 18.8 % of agricultural exports and 5.1% of non-copper exports.

We export 866.9 million liters to 141 countries, valued at US$ 1.969 million. After studying five key variables—maturity, potential fine wine sales, market size, type of consumer, and growth potential — Wines of Chile decided to focus its resources on the following markets: US, Brazil, China, UK and Canada. The first three are classified as Tier 1 markets and the others as maintenance markets.

1

United States

Largest wine market

• Adult population: 258,000,000
• GDP / per capita: US$56,200
• Total Wine Consumption: 431 mm cases
• Long Term Trend 2015-20: 1.5%
• Per Capita Consumption: 13
• Imported Wine Consumption: 126 mm cases
• Share Imported Wine: 30%

2

Brazil

Chile is market leader

• Adult population: 136,000,000
• GDP / per capita: US$ 11,026
• Total Wine Consumption: 34 mm cases
• Long Term Trend 2015-20: 9.88%
• Per Capita Consumption: 2.8
• Imported Wine Consumption: 12 mm cases
• Share of Imported Wine: 36%

3

China

Our main market in value

• Adult population: 1,415,700,000
• GDP / per capita: US$10,410
• Total Wine Consumption: 133 mm cases
• Long Term Trend 2015-20: -5,82%
• Per Capita Consumption: 1.0
• Imported Wine Consumption: 52 mm cases
• Share Imported Wine: 43%

4

UK

Communication platform market

• Adult population: 53,557,000
• GDP / per capita: US$ 44,690
• Total Wine Consumption: 109 mm cases
• Long Term Trend 2015-20: -2,5%
• Per Capita Consumption: 19.2
• Imported Wine Consumption: 109 mm cases
• Share of Imported Wine: 100%

5

Canada

Working with monopolies and sustainable credentials.

• Adult population: 30,879,381
• GDP / per capita: US$ 43,278
• Total Wine Consumption: 53.9 mm cases
• Long Term Trend 2012-20: 2%
• Per Capita Consumption: 14.4
• Imported Wine Consumption: 3.8 mm liters
• Share of Imported Wine: 70%

Fairs and Events

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VINEXPO PARIS 2024

Shangri La 2024 (o Kempinski)

CFDF 2024

PROWEIN DUSSELDORF 2024

VINEXPO HONG KONG 2024

PROWINE SHANGHAI 2024

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Responsible consumption

Become a responsible
wine consumer

We could go on for hours about wine, and its benefits are many. Among them, moderate wine consumption reduces the risk of mortality from heart disease by half, improves blood flow and enhances the flavours of food. In addition, wine is social, allowing for different delicious libations in the company of friends. But wine is not without its pitfalls, as the saying goes, there can be too much of a good thing.

Consumption

Drinking alcohol, even in small quantities, alters cognitive abilities, decreases our attentiveness and leads to slower response times. It is worth noting that alcohol consumption is the leading cause of traffic accidents.

Being a responsible consumer is everyone’s business

You can be a part of the solution, keeping the above in mind to not let wine become a negative experience.