RESPONSIBLE CONSUMPTION


Members

Wines of Chile is a private, not-for-profit trade association that represents Chile’s wine producers. We connect our members, offering them guidance and support in the different areas of the business sector.

Not a member?

BENEFITS

MARKET INTELLIGENCE

We have up-to-date information on international markets that we work in, enabling our members to make timely business decisions.

MARKET AND POSITIONING

We have an experienced team that is diligently working on various initiatives to improve the positioning of Chilean wine in different priority markets.

Industry Information

Our partners have daily access to the most relevant industry information in local news and in the global media.

Laws and regulations

Our experienced legal team is familiar with local and international regulations to support our partners in their business and defend the interests of the sector.

How We Work

Commercial area
(Woc + domestic market)

Wines of Chile’s commercial area seeks to gain a greater market share and position premium, diverse and sustainable wines on the national and international level. This arm of the organization is dedicated to promoting the quality and image of Chilean wines in six priority markets: Brazil, Canada, Chile, China, the United States and the United Kingdom.

human
capital

Capital Humano de Vinos de Chile exists to provide better tools to workers in the sector, which translates into more training and certification of their labor competencies. This is aimed at further professionalizing the wine industry’s human capital.

It has agreements with public and private institutions, generating alliances that help us to achieve our objectives.

TRADE
ASSOCIATION

This area mainly covers the legal and education departments. The legal department evaluates and reports on aspects related to consultation, development and implementation of regulations that may affect the wine industry, whether in tariff, tax, production, labelling, certification, definitions, or other matters.

RESEARCH, DEVELOPMENT AND INNOVATION

The activities of this area are carried out by the Wines of Chile R&D Consortium, which was created in 2012 with the aim of increasing the competitiveness of the sector, through the development of projects focused on the specific needs of the sector and wine companies.

MEMBERS

Wines of Chile is more than a company; it’s a network of players across the industry—from small vineyards to large corporations and everyone in between. To know who we are is to see how we work.

LOG IN

WOC + Domestic Market

With offices in the United States, China, the United Kingdom and Chile, and working closely with ProChile (the government trade commission), since 2003, Wines of Chile (WoC) has carried out a medium-and-long-term plan to position itself both nationally and internationally through promotional and educational activities focusing on trade, media, key opinion leaders and consumers.

WoC also serves as a network hub for associates and develops and shares market intelligence to help the industry better identify and capitalize on existing opportunities.

We have plans to put the value of our wines above $60 FOB. WoC’s deep knowledge of the markets means we are intimately aware of the sector and its needs.

HUMAN CAPITAL

This area mainly covers the legal and research departments. The legal department evaluates and reports on aspects related to consultation, development and implementation of regulations that may affect the wine industry, whether in tariff, tax, production, labeling, certification, definitions, or others.

For these purposes, in international matters, we monitor commercial conflicts that have implications for Chilean wine (eg: Brexit; China-Australia; China-USA; EU-USA, registration of companies on the Chinese platform); and nationally, we work and support the drafting of norms in accordance with good practices (eg. Labelling Law) and social policies of responsible consumption (work with SENDA). In order to keep our partners apprised of the work we have undertaken, we offer education, guides and circulars and also resolve partner queries.

We work closely with our peers from other countries as well as with relevant institutions such as FIVS, WWTG and OIV.

The Research Department is responsible for analyzing and providing information on a wide range of issues that affect the sector, such as foreign trade, production and economic figures, national and international regulations that affect the production and trade of wines, in the form of technical assistance to the different areas of Wines of Chile and through direct delivery of information to associates and related external agencies.

Main functions include monthly export performance reports; semi-annual reports of the main productive and economic indicators of national and international activity; developing economic, productive and foreign trade analyses and statistics according to specific requirements; support to the legal area in the analysis and monitoring of international regulations that could become barriers to wine trade; monitoring of TBT/WTO notifications and information received from different sources; follow-up on the commercial negotiations carried out by the country and request for benefits for the wine sector; selection of content for the digital library of the website and overall support on various topics for management, legal, human capital, R&D and WoC.

RESEARCH, DEVELOPMENT
AND INNOVATION

THE WINES OF CHILE R&D CONSORTIUM WAS CREATED IN 2012 with the objective of developing EFFICIENT LONG-TERM R&D LINES OF EXCELLENCE, WITH A FOCUS ON THE GENERAL NEEDS OF THE NATIONAL WINE SECTOR TO IMPROVE ITS COMPETITIVENESS AND HELP TO POSITION THE CHILEAN INDUSTRY AS A PRODUCER OF PREMIUM, SUSTAINABLE AND DIVERSE WINES.

Consortium projects are normally framed within a public-private alliance and in this relationship one of the most important partners is CORFO, the Chilean Economic Development Agency. Programs and instances of work and collaboration:

(1) Vineyard Quality Program, aimed at obtaining vines of better sanitary quality, and the establishment of an accreditation system which ensures their phytosanitary condition and their identification;

(2) R&D Sustainability Program, which consists of a series of projects aimed at improving the competitiveness of wine companies, considering social, environmental and economic aspects;

(3) Technology Transfer Program, whose main objective is to facilitate the communication and adoption of research results.

(4) Management of the agrometeorological network of Wines of Chile.

(5) Management of the sustainable wine tourism program.

(6) Climate Change Adaptation and Regenerative Agriculture Program.

(7) Participation in various national and international forums related to sustainability in the wine sector, carbon footprint and biodiversity.

Responsible consumption

Become a responsible
wine consumer

We could go on for hours about wine, and its benefits are many. Among them, moderate wine consumption reduces the risk of mortality from heart disease by half, improves blood flow and enhances the flavours of food. In addition, wine is social, allowing for different delicious libations in the company of friends. But wine is not without its pitfalls, as the saying goes, there can be too much of a good thing.

Consumption

Drinking alcohol, even in small quantities, alters cognitive abilities, decreases our attentiveness and leads to slower response times. It is worth noting that alcohol consumption is the leading cause of traffic accidents.

Being a responsible consumer is everyone’s business

You can be a part of the solution, keeping the above in mind to not let wine become a negative experience.