MERCADOS
DE VINO
¿Sabías que Chile es el cuarto exportador de vino a nivel mundial? ¡Sí, así es! Representamos el 18,8% de las exportaciones agropecuarias y el 5,1% de las exportaciones no cobre.
En total, exportamos 866,9 millones de litros de vino a 141 países. Después de estudiar cinco variables importantes como la madurez, ventas potenciales, tamaño del mercado, tipo de consumidor y potencial de crecimiento, Wines of Chile ha decidido enfocarse en los siguientes mercados: EE. UU., Brasil, China, Reino Unido y Canadá.
1
Estados Unidos
#1 Mercado importador de vino del mundo
• Adult population: 258,000,000
• GDP / per capita: US$56,200
• Total Wine Consumption: 431 mm cases
• Long Term Trend 2015-20: 1.5%
• Per Capita Consumption: 13
• Imported Wine Consumption: 126 mm cases
• Share Imported Wine: 30%
• GDP / per capita: US$56,200
• Total Wine Consumption: 431 mm cases
• Long Term Trend 2015-20: 1.5%
• Per Capita Consumption: 13
• Imported Wine Consumption: 126 mm cases
• Share Imported Wine: 30%
2
BRASIL
#1 mercado en volumen para Chile
• Adult population: 136,000,000
• GDP / per capita: US$ 11,026
• Total Wine Consumption: 34 mm cases
• Long Term Trend 2015-20: 9.88%
• Per Capita Consumption: 2.8
• Imported Wine Consumption: 12 mm cases
• Share of Imported Wine: 36%
• GDP / per capita: US$ 11,026
• Total Wine Consumption: 34 mm cases
• Long Term Trend 2015-20: 9.88%
• Per Capita Consumption: 2.8
• Imported Wine Consumption: 12 mm cases
• Share of Imported Wine: 36%
3
China
Nuestro principal mercado en valor
• Adult population: 1,415,700,000
• GDP / per capita: US$10,410
• Total Wine Consumption: 133 mm cases
• Long Term Trend 2015-20: -5,82%
• Per Capita Consumption: 1.0
• Imported Wine Consumption: 52 mm cases
• Share Imported Wine: 43%
• GDP / per capita: US$10,410
• Total Wine Consumption: 133 mm cases
• Long Term Trend 2015-20: -5,82%
• Per Capita Consumption: 1.0
• Imported Wine Consumption: 52 mm cases
• Share Imported Wine: 43%
4
REINO UNIDO
Mercado de plataforma comunicacional
• Adult population: 53,557,000
• GDP / per capita: US$ 44,690
• Total Wine Consumption: 109 mm cases
• Long Term Trend 2015-20: -2,5%
• Per Capita Consumption: 19.2
• Imported Wine Consumption: 109 mm cases
• Share of Imported Wine: 100%
• GDP / per capita: US$ 44,690
• Total Wine Consumption: 109 mm cases
• Long Term Trend 2015-20: -2,5%
• Per Capita Consumption: 19.2
• Imported Wine Consumption: 109 mm cases
• Share of Imported Wine: 100%
5
Canadá
Trabajar con monopolios y credenciales sostenibles
• Adult population: 30,879,381
• GDP / per capita: US$ 43,278
• Total Wine Consumption: 53.9 mm cases
• Long Term Trend 2012-20: 2%
• Per Capita Consumption: 14.4
• Imported Wine Consumption: 3.8 mm liters
• Share of Imported Wine: 70%
• GDP / per capita: US$ 43,278
• Total Wine Consumption: 53.9 mm cases
• Long Term Trend 2012-20: 2%
• Per Capita Consumption: 14.4
• Imported Wine Consumption: 3.8 mm liters
• Share of Imported Wine: 70%
