WE WORK WITH ONE MISSION: TO POSITION CHILEAN WINE AS A PREMIUM AND SUSTAINABLE PRODUCT BOTH AT HOME AND ABROAD. WE BELIEVE IN WORKING TOGETHER TO CREATE AN EXPORT ECOSYSTEM THAT IS BOTH COLLABORATIVE AND SUPPORTIVE.
We do this with a vision to be the number one producer of sustainable and diverse wines in the New World by 2025
To recognize and strengthen our premium wine image in international and domestic markets, while positioning the best quality and diversity of Chilean wine. We plan to do this by combining associations, cooperation, and understanding of the export ecosystem.
To ensure our place as the number one producer of premium, sustainable, and diverse wines in the New World by 2025, while promoting and positioning the guarantee of origin and contributing to the development of the sector as a whole.
CHECK US OUT, WE ARE HAPPY TO MEET YOU!
MARIO PABLO SILVA
Viña Casa Silva
Viña Santa Rita
Viña Concha & Toro
aurelio montes baseden
Wines of Chile’s main objective for 2025 is for the Chilean wine sector to achieve a greater market share and develop a positioning of premium, diverse and sustainable wines in the global context. Focusing on six priority markets: Brazil, Canada, Chile, China, the United States and the United Kingdom, our work and planning are aimed at positioning our wines in the premium segment.
Align the industry, and increase the strength and capacity of Wines of Chile. Build a differentiated, unique brand identity. Use the image of Chile to support the image of its wine. Increase consumer awareness and preference and maintain the attention of key opinion leaders.
Increase demand and average price of Chilean wine, with growth of 3.2% volume and 6% in value. Increase competitivity in the winemaking sector.
Our 4-Pillar Strategy
Quality & Diversity
With a diverse landscape blessed with different types of soils and distinct climates, Chile produces a hugely varied selection of high-quality wines, with influences both from the coast and the Andes.
We produce premium wines, committed to caring for the environment and people. The quality of our wines is based on cutting-edge research and sustainable practices, along with care for communities and workers.
We carry out studies that show Chilean wine as an emblematic product of the country. Millions of consumers around the world are introduced to Chile through our wine, recognizing the origin as a mark of quality: a winemaking country dedicated to making premium wines with the highest standards of sustainability. By promoting Chilean wine, we promote the image of our country.
Innovation is linked to the success of the Chilean wine industry. We are not afraid to venture into the unknown and invest in new techniques and technologies. We always seek to set new standards in quality and sustainable winemaking, and in all our research and activities in general. We connect universities with winemakers, international researchers with national peers, bringing together the greatest minds to achieve more.
How We Work
(Woc + domestic market)
Wines of Chile’s commercial area seeks to gain a greater market share and position premium, diverse and sustainable wines on the national and international level. This arm of the organization is dedicated to promoting the quality and image of Chilean wines in six priority markets: Brazil, Canada, Chile, China, the United States and the United Kingdom.
Capital Humano de Vinos de Chile exists to provide better tools to workers in the sector, which translates into more training and certification of their labor competencies. This is aimed at further professionalizing the wine industry’s human capital.
It has agreements with public and private institutions, generating alliances that help us to achieve our objectives.
This area mainly covers the legal and education departments. The legal department evaluates and reports on aspects related to consultation, development and implementation of regulations that may affect the wine industry, whether in tariff, tax, production, labelling, certification, definitions, or other matters.
RESEARCH, DEVELOPMENT AND INNOVATION
The activities of this area are carried out by the Wines of Chile R&D Consortium, which was created in 2012 with the aim of increasing the competitiveness of the sector, through the development of projects focused on the specific needs of the sector and wine companies.