Wines of Chile is a private, not-for-profit trade association that represents Chile’s wine producers. We connect our members, offering them guidance and support in the different areas of the business sector.
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We have up-to-date information on international markets that we work in, enabling our members to make timely business decisions.
MARKET AND POSITIONING
We have an experienced team that is diligently working on various initiatives to improve the positioning of Chilean wine in different priority markets.
Our partners have daily access to the most relevant industry information in local news and in the global media.
Laws and regulations
Our experienced legal team is familiar with local and international regulations to support our partners in their business and defend the interests of the sector.
How We Work
(Woc + domestic market)
Wines of Chile’s commercial area seeks to gain a greater market share and position premium, diverse and sustainable wines on the national and international level. This arm of the organization is dedicated to promoting the quality and image of Chilean wines in six priority markets: Brazil, Canada, Chile, China, the United States and the United Kingdom.
Capital Humano de Vinos de Chile exists to provide better tools to workers in the sector, which translates into more training and certification of their labor competencies. This is aimed at further professionalizing the wine industry’s human capital.
It has agreements with public and private institutions, generating alliances that help us to achieve our objectives.
This area mainly covers the legal and education departments. The legal department evaluates and reports on aspects related to consultation, development and implementation of regulations that may affect the wine industry, whether in tariff, tax, production, labelling, certification, definitions, or other matters.
RESEARCH, DEVELOPMENT AND INNOVATION
The activities of this area are carried out by the Wines of Chile R&D Consortium, which was created in 2012 with the aim of increasing the competitiveness of the sector, through the development of projects focused on the specific needs of the sector and wine companies.
Wines of Chile is more than a company; it’s a network of players across the industry—from small vineyards to large corporations and everyone in between. To know who we are is to see how we work.