USA reporting program

It is a program that aims to keep wineries and strategic partners for business decision making. As well as to also evaluate the WoC USA strategy. The information acquired will refer to channel sales by origin, average prices, concentration of each category, consumption trends, from providers such as IRI, Nielsen, Impact Data or SipSource. The […]

Wine to Win Meetings – 2023

This activity is broadcast online and seeks to virtually connect Chilean wine producers with importers in the United States. In collaboration with ProChile, importers or companies with an import license interested in adding Chilean wine to their portfolios will be contacted. Each Wine to Win Meeting begins with an opening message from Wines of Chile […]

Public relations with a focus on sustainability

Generating content and coordinating public relations is essential to penetrate the market with new wines and vineyards. It also complies with being a transversal and general support to the market strategy, making Chile visible as a quality and innovative agricultural producing country, as well as educating the consumer and trade through well-known and outreach publications. […]

Amanda Barnes Explore Chile from Atacama to Patagonia!

This The activity consists of Amanda Barnes, author of the South American Wine Guide and renowned British journalist, correspondent and editor specializing in wines and travel, giving 3 master classes aimed at the press, distributors, restaurants and independent retailers. The objective of the activity is to educate attendees about the sustainability and innovations of Chile, […]

Roadshow China

Roadshow China is a key activity in the market, which we have been carrying out for several years and which today acquires special relevance given the drop in exports to the market in the last year. This is an activity that allows wineries to contact new importers, as well as publicize their product portfolio. There […]

UK Media Focus

As this is a key market for the image of Chilean wine, it is essential to work with one of the main specialized media, such as The Drinks Business, with the aim of staying in the top of mind among the origins of most important wine in the world. This activity consists of a series […]

Retailer Promotion “Made by Experts”

This activity is aligned with our objective of highlighting sustainability as a differentiating attribute and of showing fine wines from Chile in a market that has the role of amplifying the image of our country as a high quality origin. quality. The event will consist of a series of actions that will be developed in […]

Annual Trade & Consumer Tasting

Annual Trade & Consumer Tasting is one of the main actions we carry out in the market and consists of an event in which the wineries have the opportunity to meet and interact with the On and Off trade in the United Kingdom , Sommeliers, Press, among others. This makes it possible to give visibility […]