USA reporting program
It is a program that aims to keep wineries and strategic partners for business decision making. As well as to also evaluate the WoC USA strategy. The information acquired will refer to channel sales by origin, average prices, concentration of each category, consumption trends, from providers such as IRI, Nielsen, Impact Data or SipSource. The […]
Chinese Consumer Campaign Pilot
This is a pilot activity and the first of its kind where one of the most recognized Lifestyle KOLs in China with around 1 million followers will promote wines from 12 vineyards through consumption occasions for 3 months in order to generate a momentum that lasts in time. The format of the event will consider […]
