Wine to Win Meetings – 2023

This activity is broadcast online and seeks to virtually connect Chilean wine producers with importers in the United States. In collaboration with ProChile, importers or companies with an import license interested in adding Chilean wine to their portfolios will be contacted. Each Wine to Win Meeting begins with an opening message from Wines of Chile and ProChile’s Commercial Department, who open the session and give way to 2 representatives of the winery; Winemaker and export manager. The activity contemplates the following stages and actions: 1. A survey will be prepared to be sent to the selected importers, where more detailed information on the importer’s demand can be obtained. 2. A catalog of Chilean vineyards whose wines are not imported into the United States by 2023 will be prepared. 3. The best match will be made between what the importer is looking for and the wine offer from the Wine to Win catalog, coordinating digital meetings with each of the imports. Who will have wine sent from Chile to accompany their meeting. The result of this activity will be measured according to the number of meetings held, and by means of a satisfaction survey of American importers where purchases resulting from the activity will be consulted.