USA reporting program

It is a program that aims to keep wineries and strategic partners for business decision making. As well as to also evaluate the WoC USA strategy.

The information acquired will refer to channel sales by origin, average prices, concentration of each category, consumption trends, from providers such as IRI, Nielsen, Impact Data or SipSource.

The importance of this data is enormous, since it can provide a strategic and competitive advantage, especially in the American market, which is highly competitive and intensive in market information.

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Responsible consumption

Become a responsible
wine consumer

We could go on for hours about wine, and its benefits are many. Among them, moderate wine consumption reduces the risk of mortality from heart disease by half, improves blood flow and enhances the flavours of food. In addition, wine is social, allowing for different delicious libations in the company of friends. But wine is not without its pitfalls, as the saying goes, there can be too much of a good thing.

Consumption

Drinking alcohol, even in small quantities, alters cognitive abilities, decreases our attentiveness and leads to slower response times. It is worth noting that alcohol consumption is the leading cause of traffic accidents.

Being a responsible consumer is everyone’s business

You can be a part of the solution, keeping the above in mind to not let wine become a negative experience.