It is a program that aims to keep wineries and strategic partners for business decision making. As well as to also evaluate the WoC USA strategy.
The information acquired will refer to channel sales by origin, average prices, concentration of each category, consumption trends, from providers such as IRI, Nielsen, Impact Data or SipSource.
The importance of this data is enormous, since it can provide a strategic and competitive advantage, especially in the American market, which is highly competitive and intensive in market information.
