Roadshow China

Roadshow China is a key activity in the market, which we have been carrying out for several years and which today acquires special relevance given the drop in exports to the market in the last year.

This is an activity that allows wineries to contact new importers, as well as publicize their product portfolio. There will also be specialized press coverage.

It is estimated that 35 wineries will participate with wines over US$40 FOB (9 L box). The activity includes an educational masterclass of 20 wines in which one of the 5 “Masters of Wine” present in China presents the differentiating attributes of the category and the unique aspects of our industry. The attendance of 100 trade professionals is expected.

There will also be a Walk-Around Tasting where each winery has a stand and exhibits its wine portfolio. The focus is B2B to distributors and importers. Very good visibility is given to SMEs through a thematic table of niche / author wines.

Once the Roadshow is finished, each winery is given a list with the sales leads so that they can follow up.


Responsible consumption

Become a responsible
wine consumer

We could go on for hours about wine, and its benefits are many. Among them, moderate wine consumption reduces the risk of mortality from heart disease by half, improves blood flow and enhances the flavours of food. In addition, wine is social, allowing for different delicious libations in the company of friends. But wine is not without its pitfalls, as the saying goes, there can be too much of a good thing.


Drinking alcohol, even in small quantities, alters cognitive abilities, decreases our attentiveness and leads to slower response times. It is worth noting that alcohol consumption is the leading cause of traffic accidents.

Being a responsible consumer is everyone’s business

You can be a part of the solution, keeping the above in mind to not let wine become a negative experience.