Roadshow China is a key activity in the market, which we have been carrying out for several years and which today acquires special relevance given the drop in exports to the market in the last year.
This is an activity that allows wineries to contact new importers, as well as publicize their product portfolio. There will also be specialized press coverage.
It is estimated that 35 wineries will participate with wines over US$40 FOB (9 L box). The activity includes an educational masterclass of 20 wines in which one of the 5 “Masters of Wine” present in China presents the differentiating attributes of the category and the unique aspects of our industry. The attendance of 100 trade professionals is expected.
There will also be a Walk-Around Tasting where each winery has a stand and exhibits its wine portfolio. The focus is B2B to distributors and importers. Very good visibility is given to SMEs through a thematic table of niche / author wines.
Once the Roadshow is finished, each winery is given a list with the sales leads so that they can follow up.