This activity consists of taking a tour of 3 regions (Belo Horizonte, Brasilia and the Brazilian Northeast). All with great potential for growth in wine consumption in the market and where Chile seeks to position itself under the pillars of sustainability, innovation, quality/diversity and premiumization.
The focus is to connect the wineries with the trade, journalists and the local wine community.
Each event begins with a Masterclass led by a renowned MW that will educate about the attributes of Chilean wine. The target audience is the trade, wine specialists, KOL’s and the press, which allows us to publicize the wide range of quality and diversity of Chilean wines.
We will hold talks between winery executives and wine influencers from each city in order to integrate their concerns, needs and ideas about how to develop Chilean wine in each region and learn about the local reality.
In addition, a Walk around tasting type fair will be held where the wineries will present their product portfolio with a focus on premium products and showing their commitment to sustainability.
More than 450 representatives of trade and local media will participate, who will be able to interact with winemakers and representatives of the vineyards, and taste new wines. Later, we will carry out the management of contacts and sales leads for new businesses. It will be amplified in RRSS, with KOL and reports that will help highlight the event through digital channels, including investment in content.