Retailer Promotion “Made by Experts”

This activity is aligned with our objective of highlighting sustainability as a differentiating attribute and of showing fine wines from Chile in a market that has the role of amplifying the image of our country as a high quality origin. quality.

The event will consist of a series of actions that will be developed in conjunction with one of the main UK retailers, Majestic Wine. For this, it will be carried out:

  • One month multi-channel promotion at Majestic Wine with wines £8.99 or more.
  • Banner on the home page
  • Sending email with the campaign to 40,000 customers.
  • Presence in their social networks: 355,000 followers
  • Training for store staff
  • Trip to Chile as an incentive for store managers.
  • Participation of 200+ physical and online stores of Majestic Wine Among the expenses of the activity, the fee that must be paid to Majestic Wine for promotion, database, development of digital material and expenses for advertising and promotion stands out.


Responsible consumption

Become a responsible
wine consumer

We could go on for hours about wine, and its benefits are many. Among them, moderate wine consumption reduces the risk of mortality from heart disease by half, improves blood flow and enhances the flavours of food. In addition, wine is social, allowing for different delicious libations in the company of friends. But wine is not without its pitfalls, as the saying goes, there can be too much of a good thing.


Drinking alcohol, even in small quantities, alters cognitive abilities, decreases our attentiveness and leads to slower response times. It is worth noting that alcohol consumption is the leading cause of traffic accidents.

Being a responsible consumer is everyone’s business

You can be a part of the solution, keeping the above in mind to not let wine become a negative experience.