Public relations with a focus on sustainability

Generating content and coordinating public relations is essential to penetrate the market with new wines and vineyards. It also complies with being a transversal and general support to the market strategy, making Chile visible as a quality and innovative agricultural producing country, as well as educating the consumer and trade through well-known and outreach publications.

The relevance of this content occurs in both regions, as they are mature markets, where quality and reliable information are decisive elements in the purchase decision. The United States is also a benchmark for trends for other markets, being the cradle of the gastronomic, wine and travel press. It currently has the largest concentration of gastronomy and wine journalists in the world, in English. Faced with this scenario, in both markets, it becomes essential to generate credibility, curiosity and freshness in the press.


Responsible consumption

Become a responsible
wine consumer

We could go on for hours about wine, and its benefits are many. Among them, moderate wine consumption reduces the risk of mortality from heart disease by half, improves blood flow and enhances the flavours of food. In addition, wine is social, allowing for different delicious libations in the company of friends. But wine is not without its pitfalls, as the saying goes, there can be too much of a good thing.


Drinking alcohol, even in small quantities, alters cognitive abilities, decreases our attentiveness and leads to slower response times. It is worth noting that alcohol consumption is the leading cause of traffic accidents.

Being a responsible consumer is everyone’s business

You can be a part of the solution, keeping the above in mind to not let wine become a negative experience.