Generating content and coordinating public relations is essential to penetrate the market with new wines and vineyards. It also complies with being a transversal and general support to the market strategy, making Chile visible as a quality and innovative agricultural producing country, as well as educating the consumer and trade through well-known and outreach publications.
The relevance of this content occurs in both regions, as they are mature markets, where quality and reliable information are decisive elements in the purchase decision. The United States is also a benchmark for trends for other markets, being the cradle of the gastronomic, wine and travel press. It currently has the largest concentration of gastronomy and wine journalists in the world, in English. Faced with this scenario, in both markets, it becomes essential to generate credibility, curiosity and freshness in the press.