Its objective is to develop the Premium positioning of Chilean wines in front of the trade, journalists and influencers.
It seeks to highlight Chile as a producer of high-end wines. It consists of a tasting program in different cities. The wines that are presented must comply with: Prices over 80 FOB (9L box), show innovation, oenological diversity and scores over 90 points.
At the event, the wineries will share with the main players of the trade and the opinion leaders of the industry at the press, social media and final consumer level. The face-to-face events will take place in a prestigious restaurant and 70 key players in the sector will be invited to enjoy tasting and pairing experiences. The meetings will be extended through social networks.