Influencer Campaign “Welcome to vinoculture”

This activity will be carried out jointly with the FirstPour Talent agency, and will consist of creating a communication campaign using key influencers with the aim of achieving awareness and promoting Chilean wines.

This allows us to introduce ourselves to a Chilean way of doing things, with a new word that we can take ownership of, it is not “viticulture”, it is “vinoculture”.

It is intended to collaborate with ten high-profile influencers who have a minimum of 10,000 followers. It also includes a series of activities designed to engage and excite influencers:

  • Themed dinners around key activities.
  • Frequent updates to include wine and information packs.
  • Inclusion of influencers in key events.

The activity contemplates the payment to the FistPour agency and the investment in advertising media and promotional material expenses.


Responsible consumption

Become a responsible
wine consumer

We could go on for hours about wine, and its benefits are many. Among them, moderate wine consumption reduces the risk of mortality from heart disease by half, improves blood flow and enhances the flavours of food. In addition, wine is social, allowing for different delicious libations in the company of friends. But wine is not without its pitfalls, as the saying goes, there can be too much of a good thing.


Drinking alcohol, even in small quantities, alters cognitive abilities, decreases our attentiveness and leads to slower response times. It is worth noting that alcohol consumption is the leading cause of traffic accidents.

Being a responsible consumer is everyone’s business

You can be a part of the solution, keeping the above in mind to not let wine become a negative experience.