This activity will be carried out jointly with the FirstPour Talent agency, and will consist of creating a communication campaign using key influencers with the aim of achieving awareness and promoting Chilean wines.
This allows us to introduce ourselves to a Chilean way of doing things, with a new word that we can take ownership of, it is not “viticulture”, it is “vinoculture”.
It is intended to collaborate with ten high-profile influencers who have a minimum of 10,000 followers. It also includes a series of activities designed to engage and excite influencers:
- Themed dinners around key activities.
- Frequent updates to include wine and information packs.
- Inclusion of influencers in key events.
The activity contemplates the payment to the FistPour agency and the investment in advertising media and promotional material expenses.