Dining Week China

Dining week is a new activity that we have developed to educate Chinese importers, distributors and consumers about the integration of the great variety of Chilean wines with local Chinese cuisine, the latter understanding that this cuisine is a extremely attractive experience for the market.

There are 8 types of cuisines recognized in China available for pairing and looking for combinations. The activity will be led by renowned Sommeliers including the participation of the only Master Sommelier in China, Yang Lu, who will take a tour together with other sommeliers and chefs, 8 renowned restaurants (one for each type of cuisine) in Shanghai and Hangzhou will participate.

The event will take place for a week and recommendations will be given for the most outstanding local preparations. Restaurants will have Chilean wine suggestions from each sommelier on their menu at a preferential price. Activity in digital media will be amplified to communicate the recommendations and create buzz through live streaming. In addition, PR and KOL’s will be used to amplify the experience to importers, distributors and consumers. The participation of small vineyards will be encouraged with a special price.


Responsible consumption

Become a responsible
wine consumer

We could go on for hours about wine, and its benefits are many. Among them, moderate wine consumption reduces the risk of mortality from heart disease by half, improves blood flow and enhances the flavours of food. In addition, wine is social, allowing for different delicious libations in the company of friends. But wine is not without its pitfalls, as the saying goes, there can be too much of a good thing.


Drinking alcohol, even in small quantities, alters cognitive abilities, decreases our attentiveness and leads to slower response times. It is worth noting that alcohol consumption is the leading cause of traffic accidents.

Being a responsible consumer is everyone’s business

You can be a part of the solution, keeping the above in mind to not let wine become a negative experience.