Dining week is a new activity that we have developed to educate Chinese importers, distributors and consumers about the integration of the great variety of Chilean wines with local Chinese cuisine, the latter understanding that this cuisine is a extremely attractive experience for the market.
There are 8 types of cuisines recognized in China available for pairing and looking for combinations. The activity will be led by renowned Sommeliers including the participation of the only Master Sommelier in China, Yang Lu, who will take a tour together with other sommeliers and chefs, 8 renowned restaurants (one for each type of cuisine) in Shanghai and Hangzhou will participate.
The event will take place for a week and recommendations will be given for the most outstanding local preparations. Restaurants will have Chilean wine suggestions from each sommelier on their menu at a preferential price. Activity in digital media will be amplified to communicate the recommendations and create buzz through live streaming. In addition, PR and KOL’s will be used to amplify the experience to importers, distributors and consumers. The participation of small vineyards will be encouraged with a special price.