The 92+ event will be the first version that we will have in Japan and the main activity that we will do in this market. The objective is to educate about the diversity and quality of the Chilean wine offer.
Today there are already many large and small Chilean wineries that have wines with 92+ points – awarded by a defined list of critics – which can contribute to developing the Premium positioning of the category, increasing awareness of the quality of the wines Chileans and give visibility and boost sales. The activity will be led by 1 or 2 wine experts from the local Japanese industry and includes the participation of more than 30 wineries. Its focus is trade and the specialized press and wines with scores over 92+ points participate. The activity considers a Master class of 20+ wines and a walk around tasting of more than 30 vineyards. In addition, a pairing section with local Japanese cuisine led by a local sommelier and a renowned Chef (Celebrity) will be included. Attendance of 150 wine professionals, trade, HORECA channel and the press is expected.