Its main objective is to celebrate Chile’s leadership in Brazil and contribute to the Premium positioning of the category, increasing awareness of quality, sustainability and innovation of Chilean wines. In terms of consumers, we want to consolidate their preference for Chilean wines by giving them the opportunity to interact with their protagonists and taste a wide sample of the best Chilean wines.
In 2023 we will have a new format:
-Education area : we will carry out 3 thematic masterclasses led by an international MW accompanied by a local journalist highlighting the issues of sustainability, innovation and women in wine. The participation of 70 trade professionals, journalists, sommeliers and influencers invited to each masterclass is expected.
– Experience area: We will hold a fair that will contain the following elements: gastronomy, music, tourism and wine tasting. This will be done in a format where the vines will be distributed by valley in order to highlight climatic, soil and cultural characteristics of each place. We will also promote the commitment to sustainability through videos and highlighting initiatives from each winery. We will have 2 types of public invited to the fair: Block 1 invited trade professionals, journalists, sommeliers and influencers, Block 2 invited 500 wine-loving consumers who will be able to participate in a complete experience of Chile and its culture. This block will feature live music and pairing with local gastronomy.