News

Dear Wineries:

We have had a very good experience with the first campaign on Wine.com in the month of May 2020.

Achieving growth of more than 561% compared to the same period of the previous year and reaching 9,000 consumers with our wines.

Wine.com is the #1 US online wine retailer, with the Largest Slection: offering over 15,000 sold vintage specific wines per year and more than 100 SKU available on Chilean Wines.

September Promotion:

Starting on August 31st, 2020 Wines of Chile & Wine.com will open a one week promotion that will include:

• Dedicated email and related email house ads (bottom banner) to targeted Wine.com consumers. We will target consumers based on propensity toward Chilean wine, offering them the SKU in promotion.
• 1 Week of Merch Well Presence for the promotion, onWine.com front page.
• Multiple social media mentions for the brand participating in our promotion.
• Custom landing page for participating wineries and URL
• Special discount offered: 10% off per 6 bottles or more through, October 2020.
• 3 Social Media mentions.
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Objectives

• Drive awareness and sales for wines from Chile onWine.com

Push

We will push traffic from our platforms and ProChile ́s platformsin US as well (Instagram, Facebook and Twitter). We will also push traffic throughout our partner Vinepair, redirecting consumers who are experiencing ou rwine quiz, articles andinfographics, to purchase our wines in the promotion. We will send a separate call, so you can have your wines tasted by the Vinepair team, in case they are not yet classified under the categories of Bold &Toasty, Lush & Juicy and Silky& vibrant.

Sells information

Participating Wineries can provide a special authorization in order to allow wine.com to provide results in terms of bottles sold during this campaign, traffic and engagement.

Wine criteria

• Wines over US$ 10 (retail price).

• If your SKU is listed in wine.com but not available at the time of the promotion, WOC will liaise with wine.com to find a solution or an alternative SKU for your submission.

• Please inform us along with your registration of the name and contact of your distributor in the following states: California, New York, Texas, and Florida.

FEE

• Wines of Chile Members: US$600 per SKU
• No Members: US$780 per SKU

To participate

Complete the Commitment Letter and Wine app form below; if you have any questions please reach out to Constanza Jopia (cjopia@winesofchile.org) (USA) or María Belén Navarro (Chile).