Concha y Toro and Fetzer Vineyards

Concha y Toro and Fetzer Vineyards are mentioned in Market Watch Magazine (a Shanken publication) in the article “Chile’s Challenge: Chilean wines attracting savvy drinkers, but the category continues to be weighed down by its lower end”, by CarolWard, covering changing consumer trends in the Chilean category brought on byCOVID-19.

Coverage includes quotes from Rodrigo Maturana, vice president of marketing and international business at Fetzer Vineyards: “In recent weeks, we’ve seen momentum at all price points-including the higher end”, Maturana says. “It’s likely that consumers who traditionally tum to the on-premise are now exploring purchases of higher-end wines in the off-premise, so growth in that segment looks good. Fundamentally, the wallet has changed, with folks shopping more at the supermarket or online. They’ve been cooking at home, and we see them spending a bit more on wine to dine with there”.

“One of the key consumer behaviors we’re seeing during this period is a shift toward great-quality brands that folks trust and rely on”, says Fetzer Vineyards’ Maturana. “Our Chilean portfolio has a lot to offer in this area, driven by strong heritage labels from familiar brands, including Casillero del Diablo and Frontera”.

Bodega Casillero del Diablo, Viña Concha y Toro

Coverage includes of photo of the Concha y Toro winery, captioned: “Despite decliningin 2019, Concha y Toro is by far the top Chilean wine brand in the U.S., depleting more than 2 million cases last year. The brand was seeing growth at the above-premium level before the Covid-19 pandemic, and says it has kept up momentum”. A photo of the DonMelchor’s Puente Alto Vineyard is also included in a section about the diversity of Chilean terroirs.


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