Chile Natonal Day – UK Campaign

A campaign to raise awareness of Chilean wines based around Chile’s National Day celebrations, communicated in the UK via social media and culminating in 2 virtual tasting. The week will culminate with a/two* virtual tasting(s) (for 400 consumers per tasting) hosted by either/both Peter Richards MW – Winchester Wine Festival and or The Three Wine Men – Oz Clarke, Tim Atkin MW & Olly Smith. The wines feature within the virtual tasting will be promoted leading up to the virtual tasting so that consumer can purchase in advance so that they can taste along with the hosts. These wines must be available in UK retail.

Estimated cost per wine: US$762/sku                                                            KPI: Trade, Press, Retailers, Consumers

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