International Wines of Chile Master Classes and tasting events recently delivered Chilean terroirs to a global audience.
The Grand Tasting at New York’s Metropolitan Pavilion took place June 13 under the theme “Tapestry of Terroir.” Around 300 different wines from 50 different wineries were poured in distinctive tasting lounges, giving tasters a true experience of Chile’s diverse wine regions and vineyards that span central Chile from the Andes to the coast.
Wines of Chile USA Executive Director Lori Tieszen affirms, “The tasting lounges allowed us to bring the various terroirs of Chile to life.”
Four hundred guests attended the event, which was followed by authentic Chilean food and music. A portion of admission proceeds have been donated to the Natural Resources Defense Council, a non-profit organization dedicated to advocating environmental issues.
Two seminars were included in the New York agenda, including “Practical Ideas to Drive More Traffic and Sell More Wine,” presented by an expert panel, and “Chilean Terroir Master Class,” delivered by Master Sommelier and Wines of Chile educator Fred Dexheimer.
Another exclusive Grand Tasting and Master Class was held for the first time in Shanghai, China on May 24. Twenty-one wineries were represented for more than 300 attendees at the Grand Hyatt hotel in Pudong.
Shanghai’s Master Class focused on the “Heritage, Quality and Uniqueness” of Chile’s wines.
Wines of Chile Marketing Manager Jose Luis Valenzuela notes: “The very first event of its kind in China, the Grand Tasting, proved a huge success. Guests were given the opportunity to not only forge new business relationships but to share wine knowledge, expertise on market trends and talk with like-minded people who hold a passion for Chilean wine.”
This passion for Chilean wine shown by Chilean wineries made a positive impression on guests including connoisseurs, sommeliers and journalists, indicating a ripe market and a “successful partnership between Chile and the trade commissions in China,” according to ProChile Trade Commissioner Federico Tabja.