The Chilean wine industry received another stamp of approval from the acclaimed beverage industry magazine Drinks International, when the outlet published its annual review of the world’s Top 50 Most Admired Wine Brands in late April, including three Chilean brands in the mix.
For the second consecutive year, Chilean wine giant Concha y Toro earned the number one spot on the list, beating out competitors from other leading wine regions worldwide. Another two Chilean wineries — Santa Rita and Undurraga — also made the rankings, a sign of growing international recognition of the high-quality wine and brands hailing from Chile’s many diverse terroirs and vineyards.
Drinks International anonymously polled a 60-member judging panel that featured wine masters and winemakers, critics, buyers and consultants from around the globe to discover which wine brand the industry insiders admired most.
“The list includes brands that are found in Shanghai boardrooms as well as mom and pop stores in Minnesota, and all points in between,” wrote editor Graham Holter at Most Admired Wine Brands. “Congratulations to all the brands who achieved a ranking in this unique project.”
After earning the number one spot in 2011, Drinks International wrote that Concha y Toro’s brands “encompass everything that Chile does best: consistent, flavoursome wines priced within reach of connoisseurs and casual consumers alike.” The acclaim holds equal weight today, as the company - founded in 1883 in Chile’s Maipo Valley - manages to sell wine on a global scale while continuing to emphasize quality and increase prices.
“This nomination fills us with pride and reaffirms our commitment to provide millions of consumers with high-quality wines that reflect the diversity and typicity that Chile offers as a world-class producer,” said Eduardo Guilisasti, CEO of Viña Concha y Toro.
Santa Rita took the next highest spot for the Chilean industry, “jumping from its 76th-place position in 2011 to 29th place for 2012, making it the brand with the greatest one-year
advance in position,” the vineyard said in a statement, pushing it past “other internationally known brands such as Chateau d’Yquem, Gallo, Mouton Rothschild, Petrus.”
The ranking coincides with another major award for Santa Rita, having received a 5-star classification and “Decanter Award” from Decanter magazine this month for the winery’s 2011 Sauvignon Blanc from the Casablanca Valley.
Undurraga, whose T.H. Sauvignon Blanc won the trophy for best white wine from the New World at ExpoVinis last month, ranked 41 out of the Top 50. Founded in 1885 in the Maipo Valley, the vineyard currently exports to over 70 countries on five continents.
“We’ve worked hard to focus on the global consumer, improving our classic products and launching comprehensive new product proposals and brands for the modern-day consumer,” said Danilo Buvinic, marketing manager at Viña Undurraga. Buvinic called the ranking an honor and a testament to the vineyard’s hard work.
In addition to wineries born and raised in Chilean soil, several of the world’s most admired brands — including Spain’s Torres from Spain at number two, France’s Chateau Lafite Rothschild at 23, and Argentina’s O. Fournier at 38 — have set up operations in Chile over the last decade, attracted to Chile’s unique terroirs and ideal climatic conditions.