Seminars \ Studies & Reports

 
 
 
 

Seminario y Tasting “Vinos Exitosos en EE.UU” - Michael Schachner (June 5th, 2012)

¿Qué han hecho los vinos exitosos en el Mercado Americano para posicionarse?: Michael Schachner (Editor Revista Wine Enthusiast)

The Wines of Chile Experience: Resultados de la Campaña de Posicionamiento de Chile como Destino Privilegiado para el Enoturismo en el Mercado Americano (March 22nd, 2012)

Presentación de Actividades y Resultados: Juan somavía (Managing Director Wines of Chile)
Presentación de Resultados de Estudio de Impacto de la Campaña: Ernest Paicopolos (Principal for Opinion Dynamics)
Presentación Resultados Diagnóstico Turismo del Vino en Chile: Juan Agustín Rodriguez (Director of +M Consultores)
Puro Chile “Una Vitrina Única”: Mauricio Biancheri (CEO Puro Chile) Part I
Puro Chile “Una Victrina Única”: Mauricio Biancheri (CEO Puro Chile) Part II

Estudio de Consumidores: Japón, China y Brasil (August 25th, 2011)

Presentación

Full Reports:

El Consumidore de Vino en Japón

El Consumidor de Vino en China

El Consumidor de Vino Importado en China

US Drinks Conference in Chile (July 28th, 2011)

Trends and Insight

Route To Market

Navigation Brand Entry & The Three Tier System

Brand Activation

Social Media Marketing

Brand Builders

Finding Financial Support

Building Scale in the German and Scandinavian Wine Markets

Part 1

Part 2

US, Korea and UK Consumer Insights

Resultados Estudio de Consumidores Mercado Coreano
Resultados Estudio de Consumidores Mercado Americano
Resultados Estudio de Consumidores UK

Seminar: Inteligencia Competitiva para Mercados de Alta Potencial (October 29, 2009)

Russian Market: Alexander Slugin (Svarog)

Brazilian Market: Danio Braga (President: Panamerican Alliance of Sommeliers)

Chinese Market: Yuexiang Wang (Shanghai SICC Marketing Consulting)

Japanese Market: Kunio Bansho (Wands)

4th Sommelier Summit Seminar: US Restaurant Trends: Insights from Key Sommeliers & Buyers (Oct 28, 2009)

Lori Tieszen: Trip Overview Lana Bortolot: Lessons from the Old World: Marketing challenges & solutions James Tidwell: Educating the Sommeliers of Tomorrow David O’Day: Steakhouse Trends in US Maxine Phillips: US Fish &Seafood Trends Vajra Stratigos: Wine 2010: Communicating with the Consumer Scott Harper: The Bristol Barrel: How we connect with consumers about wine Kevin Forsaith: The Role the Retailer Plays in Educating Consumers Geof Ryan: Going to Market at Whole Foods

Seminar: In-store & On-line US Consumer Trends (October 19, 2009)

Presentation (Edwin Aquino, IRI): IRI Thought Leadership Report: Understanding the Beer, Wine & Spirits Shopper in Today’s Economy Presentation (Steve Raye, Brand Action Team): Marketing Wine on the Web: Using the New Social Media to Connect with Consumers Presentation (Steve Raye, Brand Action Team): Selling Wine Online in the US

US Wine Intelligence Seminar (CCV, CORFO InovaChile & WoC), August 3, 2009

Presentation (Lori Tieszen): US Market Overview, July 2009 Presentation (Lori Tieszen): IRI Thought Leadership Report: Understanding the US Shopper in Today’s Economy Presentación (Juan Sepúlveda): Prospección del mercado segundario del vino en Estados Unidos Presentación (Juan Sepúlveda): Degustación de 10 vinos internacionales en el rango de precio de $US10-20.

Results of Consumer Research on Chilean Wines in Canada and Study on Chile’s Positioning on the US Ontrade Market July, 22, 2009

Brief update on the US Market: Lorie Tieszen - Executive Director WoC USA Study on Chile’s Positioning on the US Ontrade Market: Marc Engel - BRS Group Results of Consumer Research on Chilean Wines in Canada: Juan Park - Wine Intelligence

5th Annual Wines of Chile Awards Seminar, January 17, 2008

Michael Cox: 2007 Market Statistics Summary Beverly Blanning: “Making the most of Chile’s Opportunities in the UK: sustainability and the role of organic viticulture” The Wine Retail Environment Commercial Opportunities for Chile in the UK Changing Competitiveness in the Wine Industry Organic-Sustainable-Fairtrade: Who Cares? Sarah Ahmed: “The UK: a Growing Market for Environmentally-friendly Wines?”

The US Wine Drinker: An Analysis of Market, Consumer, Distribution, and Labeling Trends

Trends in the US Wine Industry The Experience Economy - Marketing Wine in the US Packaging: The Image of a Wine US Wine Distribution Trends and New Jersey Distribution Overview

Chile: The Way Forward

The Wine Retail Environment Commercial Opportunities for Chile in the UK Changing Competitiveness in the Wine Industry Organic-Sustainable-Fairtrade: Who Cares?

Opportunities for Chilean Wine in the UK Restaurant Trade

UK on-trade market statistics and research

The Quality Revolution & The Business Opportunity

Presentation: David Milligan Selections Presentation: United Distributors Presentation: Sam’s Club Presentation: New Vine Logistics

Stephen Schiedel BCLDB Seminar and Comparative Tasting-  November 2011

Presentation: A New  Marketability Of Wine