Seminario y Tasting “Vinos Exitosos en EE.UU” - Michael Schachner (June 5th, 2012)
¿Qué han hecho los vinos exitosos en el Mercado Americano para posicionarse?: Michael Schachner (Editor Revista Wine Enthusiast)
The Wines of Chile Experience: Resultados de la Campaña de Posicionamiento de Chile como Destino Privilegiado para el Enoturismo en el Mercado Americano (March 22nd, 2012)
Presentación de Actividades y Resultados: Juan somavía (Managing Director Wines of Chile)
Presentación de Resultados de Estudio de Impacto de la Campaña: Ernest Paicopolos (Principal for Opinion Dynamics)
Presentación Resultados Diagnóstico Turismo del Vino en Chile: Juan Agustín Rodriguez (Director of +M Consultores)
Puro Chile “Una Vitrina Única”: Mauricio Biancheri (CEO Puro Chile) Part I
Puro Chile “Una Victrina Única”: Mauricio Biancheri (CEO Puro Chile) Part II
Estudio de Consumidores: Japón, China y Brasil (August 25th, 2011)
Presentación
Full Reports:
El Consumidore de Vino en Japón
El Consumidor de Vino en China
El Consumidor de Vino Importado en China
US Drinks Conference in Chile (July 28th, 2011)
Trends and Insight
Route To Market
Navigation Brand Entry & The Three Tier System
Brand Activation
Social Media Marketing
Brand Builders
Finding Financial Support
Building Scale in the German and Scandinavian Wine Markets
Part 1
Part 2
US, Korea and UK Consumer Insights
Resultados Estudio de Consumidores Mercado Coreano
Resultados Estudio de Consumidores Mercado Americano
Resultados Estudio de Consumidores UK
Seminar: Inteligencia Competitiva para Mercados de Alta Potencial (October 29, 2009)
Russian Market: Alexander Slugin (Svarog)
Brazilian Market: Danio Braga (President: Panamerican Alliance of Sommeliers)
Chinese Market: Yuexiang Wang (Shanghai SICC Marketing Consulting)
Japanese Market: Kunio Bansho (Wands)
4th Sommelier Summit Seminar: US Restaurant Trends: Insights from Key Sommeliers & Buyers (Oct 28, 2009)
Lori Tieszen: Trip Overview Lana Bortolot: Lessons from the Old World: Marketing challenges & solutions James Tidwell: Educating the Sommeliers of Tomorrow David O’Day: Steakhouse Trends in US Maxine Phillips: US Fish &Seafood Trends Vajra Stratigos: Wine 2010: Communicating with the Consumer Scott Harper: The Bristol Barrel: How we connect with consumers about wine Kevin Forsaith: The Role the Retailer Plays in Educating Consumers Geof Ryan: Going to Market at Whole Foods
Seminar: In-store & On-line US Consumer Trends (October 19, 2009)
Presentation (Edwin Aquino, IRI): IRI Thought Leadership Report: Understanding the Beer, Wine & Spirits Shopper in Today’s Economy Presentation (Steve Raye, Brand Action Team): Marketing Wine on the Web: Using the New Social Media to Connect with Consumers Presentation (Steve Raye, Brand Action Team): Selling Wine Online in the US
US Wine Intelligence Seminar (CCV, CORFO InovaChile & WoC), August 3, 2009
Presentation (Lori Tieszen): US Market Overview, July 2009 Presentation (Lori Tieszen): IRI Thought Leadership Report: Understanding the US Shopper in Today’s Economy Presentación (Juan Sepúlveda): Prospección del mercado segundario del vino en Estados Unidos Presentación (Juan Sepúlveda): Degustación de 10 vinos internacionales en el rango de precio de $US10-20.
Results of Consumer Research on Chilean Wines in Canada and Study on Chile’s Positioning on the US Ontrade Market July, 22, 2009
Brief update on the US Market: Lorie Tieszen - Executive Director WoC USA Study on Chile’s Positioning on the US Ontrade Market: Marc Engel - BRS Group Results of Consumer Research on Chilean Wines in Canada: Juan Park - Wine Intelligence
5th Annual Wines of Chile Awards Seminar, January 17, 2008
Michael Cox: 2007 Market Statistics Summary Beverly Blanning: “Making the most of Chile’s Opportunities in the UK: sustainability and the role of organic viticulture” The Wine Retail Environment Commercial Opportunities for Chile in the UK Changing Competitiveness in the Wine Industry Organic-Sustainable-Fairtrade: Who Cares? Sarah Ahmed: “The UK: a Growing Market for Environmentally-friendly Wines?”
The US Wine Drinker: An Analysis of Market, Consumer, Distribution, and Labeling Trends
Trends in the US Wine Industry The Experience Economy - Marketing Wine in the US Packaging: The Image of a Wine US Wine Distribution Trends and New Jersey Distribution Overview
Chile: The Way Forward
The Wine Retail Environment Commercial Opportunities for Chile in the UK Changing Competitiveness in the Wine Industry Organic-Sustainable-Fairtrade: Who Cares?
Opportunities for Chilean Wine in the UK Restaurant Trade
UK on-trade market statistics and research
The Quality Revolution & The Business Opportunity
Presentation: David Milligan Selections Presentation: United Distributors Presentation: Sam’s Club Presentation: New Vine Logistics
Stephen Schiedel BCLDB Seminar and Comparative Tasting- November 2011