ProWein, which takes place in Düsseldorf, Germany every year, is Europe’s largest and most important wine fair. Chile was there and made a big–and green–splash with its largest pavilion ever and 43 participating wineries.
Chile’s wine industry is at the forefront of the nation’s move toward sustainability and environmental responsibility, as was reflected in Wines of Chile’s dynamic and distinctive carbon neutral pavilion. The carbon footprint of every aspect of the organization’s participation–from the construction and use of the stand to the travel of all of the Chilean participants–was calculated and offset by the purchase of carbon bonds.
Juan Somavía, managing director of Wines of Chile said “Chile is making excellent progress in the competitive European wine markets, and it is important for Chile’s wineries to use this wine fair to make a greater impact as well as to find new partners. ProWein allows us to showcase Chile’s great strengths–dynamism, innovation, diversity of style, and sustainability.”
Felix de Vicente, the Director of ProChile, Wines of Chile’s export partner and supporter, was proud to welcome Chile’s Ambassador to Germany, Jorge O’Ryan to the Fair and show him ProChile’s impressive new pavilion that was especially designed to ensure greater visibility and impact.
As in 2010, Chile took part in the down2earth seminar pavilion at ProWein. This innovative concept brought together the New World’s leading wine countries-Chile, New Zealand, South Africa, Argentina, and California-to run a series of special seminars, master classes, and food and wine pairings that showcased the leading roles these countries are taking, especially in the field of sustainability. Chile is one of the most proactive countries in this important area of social and environmental responsibility, and Elena Carretero, the Director of Vinnova, was present to explain Chile’s Sustainability charter and code.