Divserity, says Wines of Chile’s UK Director Michael Cox, is the key to selling Chile.

“Chile is no one-trick pony,” he recently told The Drinks Business writer Jane Parkinson who asked him about boosting Chile’s presence on restaurant wine lists. “Whoever is making the decisions about listing wine in a restaurant needs to be prepared to take a look at Chile because it has diversity of styles,” he insisted.

Cox has long urged restauranteurs to be more daring with food and wine pairing and routinely laments a lack of creativity in restaurants once the food leaves the kitchen. Chile’s own “Carménère goes brilliantly with curry,” for example.  And with wines that consistently shine in terms of diversity, quality, and consumer-friendly prices, it’s time we saw Chilean wine on more wine lists.

Wines of Chile’s task today then, is to convince the on-trade that the time has come to offer their consumers the quality they demand, the diversity they seek, at the prices they can afford, and that means it’s time for Chilean wine to occupy a more prominent position in their wine programs.

See the full article in the Drinks Business: Getting Chile into the On-Trade