This year's Mercado Chileno was a blazing success in the heart of London showcasing Chilean wine and culture to one of the world's greatest cities.
13th September 2016 set records for more reason than one. It was the hottest September day since 1911, but Chile kept its cool and the spotlight was on an astonishing array of wines and wineries that joined in for Mercado Chileno. The wine trade, not deterred by the heat, donned their most comfortable clothes and came, explored and tasted what makes Chile the coolest and most exciting New World producer today.
Set against a backdrop of Valparaiso street art created by Chilean street artist INTI, alongside stunning photographs from across all walks of life in Chile, the winery market stalls were brimming with new wines to taste. Over 400 trade visitors including key UK and European buyers, top sommeliers, many independent wine merchants and specialist wine press, joined the 52 wineries that had flown in for the tasting. The opening hours were extended for the trade into the evening and opened the doors to consumers from 5.30pm when 300 more guests came along to enjoy the Chilean experience. Wines of Chile saw over 700 guests attending Mercado Chileno in just one day.
Wines of Chile established Mercado Chileno in 2015 as an event to allow people to discover Chile through its wine, music, food, travel and crafts. In addition to well over 400 wines, highlights included: