Dr. David Horowitz (AKA Dr. Horo) of the Sonoma State University’s Wine Business Study Abroad Program (Global Wine Industry) was here in Chile with a group of students recently, checking out Chile, exploring the wine regions, learning lots, and using plenty of media (social and otherwise) via Blogs, Twitter, Facebook, YouTube, Flickr, and yes, even RAPPING about the experience!
The good doctor, anxious to help make Chile’s D.O. (Denomination of Origin) system clearer to his students actually went as far as to devise this RAP! There will doubtful be any music awards in his near future, but he’s sure got a fun and creative approach to learning the regions AND their pronunciations!
Go Doctor! Presenting the Chilean D.O. Rap!
Click here for more on Dr. Horowitz, and here for more on his
media savvy, fun and flashy 2.0 style of wine marketing: Dr. Horowitz.biz,
and here for the Global Wine Industry Program


Tweets that mention Wines of Chile» Blog Archive » Rappin’ Regions with Dr. Horo! -- Topsy.com wrote,
[...] This post was mentioned on Twitter by Dr. Horowitz, Wines of Chile. Wines of Chile said: Rappin those Regions from Elqui to Bio Bio! Dr. Ho-ro and the Chilean D.O. Rap! http://ow.ly/10JoG [...]
2010-01-27 at 7:43 am
Chile's Wine Regions Song by DrHo.ro | DrHo.ro wrote,
[...] Thanks for the write-up Wines of Chile: Rappin’ Regions with Dr. Horo! [...]
2010-02-17 at 11:39 am