UK Media Focus

As this is a key market for the image of Chilean wine, it is essential to work with one of the main specialized media, such as The Drinks Business, with the aim of staying in the top of mind among the origins of most important wine in the world.

This activity consists of a series of publications from Chile in The Drinks Business newsletter and a central report in the September issue, where work will be done on a series of articles that aim to develop Chile’s position with emphasis on the pillar of sustainability which allows us to differentiate ourselves and highlight a very relevant attribute of Chile.

The publication date of the report coincides with the main activity that takes place in the year, the Annual Tasting. Drinks Business has 22,000 subscribers and its newsletter reaches 25,000 people. The cost of the activity includes the fee paid to The Drinks Business for the publications, the fee for the organization of the activity and the accommodation expenses of the editor who will visit our country.

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Responsible consumption

Become a responsible
wine consumer

We could go on for hours about wine, and its benefits are many. Among them, moderate wine consumption reduces the risk of mortality from heart disease by half, improves blood flow and enhances the flavours of food. In addition, wine is social, allowing for different delicious libations in the company of friends. But wine is not without its pitfalls, as the saying goes, there can be too much of a good thing.

Consumption

Drinking alcohol, even in small quantities, alters cognitive abilities, decreases our attentiveness and leads to slower response times. It is worth noting that alcohol consumption is the leading cause of traffic accidents.

Being a responsible consumer is everyone’s business

You can be a part of the solution, keeping the above in mind to not let wine become a negative experience.