Thematic program in conjunction with Argentina for the LCBO’s Regular List and with Argentina, Brazil and Uruguay

for Vintages. The complete support program consists of the following activities:

1. Multi page Wines of Chile Free Standing Insert (FSI)

2.Web-based consumer contest

3. Radio Campaign

4. Experiential program: Mini Wine Fairs

5. Food & Drink Co-op Ad program

6. Drinks Ontario Annual Dinner Sponsorship

7. Consumer Tasting