Off-line Campaign: Tastings and pairings in attractive locations
in Toronto aimed at exclusive club members and food and wine
bloggers. Each event will be led by two established winemakers
from Chilean wineries. Expected attendance for each event is
between 50 and 75 guests.
On-line Community: The offline campaign will be communicated
via SM and Notabletv.com. A special page for the event will be
created, entitled “Notable Presents Wines of Chile.” The visual
and written results will be published on that page, Facebook/
Twitter and on the WoC web page (photos, video, commentaries,
blogs, etc.)
