Off-line Campaign: Tastings and pairings in attractive locations in Toronto aimed at exclusive club members and food and wine bloggers. Each event will be led by two established winemakers from Chilean wineries. Expected attendance for each event is between 50 and 75 guests.

On-line Community: The offline campaign will be communicated via SM and Notabletv.com. A special page for the event will be created, entitled “Notable Presents Wines of Chile.” The visual and written results will be published on that page, Facebook/Twitter and on the WoC web page (photos, video, commentaries, blogs, etc.)