The SAQ Chilean Country promotion in P8 apply to both Regular and Specialty products
Dates: October 10th to  November 6th (4 weeks)

Features:

• 130 top retail points targeted

• In-store category dress-up for Regular category

• Bottle neckties for Regular & Specialty product

• 2 one-day tasting per point of sale

• 1 one-page ad in Tchin-Tchin magazine - Regular & Specialty product

• 2 one-page spread in Cellier magazine - Regular & Specialty product

• Presence in SAQ Info-Letre. Send to all regular client via web - Regular & Specialty product

• 1 one-day SAQ personnel training - Regular & Specialty product

• Promotional/Contest-specific website - Regular & Specialty product

• 4 week banner advertising in La Presse, provincial newspaper - Regular & Specialty product

In the SAQ’s thematic calendar, October is referred to as the “P8 period”. The theme for this
period is “Evening of the World”.