Those who work in the Association have as objective:
Strengthen the wine industry, participating in the analysis and elaboration of government policies of development, free trade agreements and regulations in which wine is fitted.
During 2016 our team worked on the elaboration of the 2025 whose main objective is to achieve the Chilean wine sector reach a greater market share and develop a positioning of premium wines, diverse and Sustainable in the global context.
Vision: To consolidate as the number one producer of premium wines, sustainable and diverse of the new world, promoting and positioning the denomination of origin and contributing to the development of the sector in its entirety.
Mission: To strengthen the image and recognition of Chilean wines in international markets, positioning the best quality and diversity of Chilean wine. Articulating the associativity, cooperation and understanding of the exporting ecosystem of Chilean wine.
Our strategy is based on 4 fundamental pillars:
Pillar 1: Diversity and quality
A characteristic of Chile is its ability to produce a wide variety of high quality wines, in terms of strains and styles, resulting from a geographical diversity, Privileged climates and soils in the world of wine: 18 distinctive wine regions, along 1,400 kilometers of north to south, subjected to both coastal and Andean influences and perfect climatic conditions to produce healthy grapes and high quality.
Pillar 2: Sustainability
Vinos de Chile recognizes sustainability as one of its pillars, whose objective is to make the country the largest producer of Premium wines, sustainable and diverse in the New world. This is a transversal commitment within the sector and is reflected in the sustainability Program of the Consortium I D Vinos de Chile, it has a series of research projects aimed at improving the competitiveness of the wine sector and improving the vineyard's performance in terms of sustainability.
Pillar 3: Innovation
Much of the success of the wine sector in the last 20 years, is due directly to the research and technological development work that have driven the vines, improving their production processes, their standards and the quality. Innovation is a generator of competitive advantage.
Pillar 4: Image country
Several studies show that the most associated product to Chile and emblematic of our territory is the wine, product that arrives with country brand to millions of final consumers in 148 countries, contributing to the positive reminder of Chile.