Objectives and Strategies

We aim to consolidate Chile as the number one producer of premium wines, sustainable and diverse of the new world, promoting and positioning the denomination of origin and contributing to the development of the sector in its entirety.

Those who work in the Association have as objective:

Strengthen the wine industry, participating in the analysis and elaboration of government policies of development, free trade agreements and regulations in which wine is fitted.

  • To promote Chilean wine at national and international level.
  • To promote research and development of new technologies and processes throughout the industry's value chain.
  • To promote the development of workers in the industry through training, job certification and social scholarships.
  • To be a meeting point for the partners, guiding in the different phases of the business without affecting their own identities.

 

2015 Strategy

During 2016 our team worked on the elaboration of the 2025 whose main objective is to achieve the Chilean wine sector reach a greater market share and develop a positioning of premium wines, diverse and Sustainable in the global context.

Specific objectives:

  • Increase demand and the average price of Chilean wine, growing by 3.2% in volume and 6% in value.
  • Increase competitiveness of the wine sector.

Corporate goals:

  • Align the industry behind the same goal Transform WoC into a more powerful and empowered instrument.
  • Build WoC brand with differentiated and unique identity.
  • Leverage image wines in country image.
  • Achieve awareness and consumer preference and maintain consideration of Gatekeepers.

Vision: To consolidate as the number one producer of premium wines, sustainable and diverse of the new world, promoting and positioning the denomination of origin and contributing to the development of the sector in its entirety.

Mission: To strengthen the image and recognition of Chilean wines in international markets, positioning the best quality and diversity of Chilean wine. Articulating the associativity, cooperation and understanding of the exporting ecosystem of Chilean wine.

Our strategy is based on 4 fundamental pillars:

Pillar 1: Diversity and quality

A characteristic of Chile is its ability to produce a wide variety of high quality wines, in terms of strains and styles, resulting from a geographical diversity, Privileged climates and soils in the world of wine: 18 distinctive wine regions, along 1,400 kilometers of north to south, subjected to both coastal and Andean influences and perfect climatic conditions to produce healthy grapes and high quality.

Pillar 2: Sustainability

Vinos de Chile recognizes sustainability as one of its pillars, whose objective is to make the country the largest producer of Premium wines, sustainable and diverse in the New world. This is a transversal commitment within the sector and is reflected in the sustainability Program of the Consortium I D Vinos de Chile, it has a series of research projects aimed at improving the competitiveness of the wine sector and improving the vineyard's performance in terms of sustainability.

Pillar 3: Innovation

Much of the success of the wine sector in the last 20 years, is due directly to the research and technological development work that have driven the vines, improving their production processes, their standards and the quality. Innovation is a generator of competitive advantage.

Pillar 4: Image country

Several studies show that the most associated product to Chile and emblematic of our territory is the wine, product that arrives with country brand to millions of final consumers in 148 countries, contributing to the positive reminder of Chile.

 

Umbrella strategy:

  • Increase awareness of Chilean wine, strengthening image and attractive
  • meet consumer needs
  • integration and articulation of the sector
  • develop competitiveness.
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