There's a great excuse to drink Chilean wine this September as we celebrate National Wine Day and attempt to break a world record for the longest ever line of clinking glasses!
This 4th September, Chile is getting ready to celebrate its National Wine Day by doing more than just drinking wine... Chile will be setting a new world record - with the longest cheers line ever. Over 2000 people are expected to line up in Santiago city centre to clink glasses, make a cheers and drink to Chilean wine, while breaking a Guinness Record.
The event takes place on Sunday September 4th on Avenida Irarrázaval, and over 5000 participants are expected to revel in the celebration. This won't be the only celebration taking place in Chile: there will be a whole week of winery celebrations with free tastings offered in wineries around the country.
If you aren't in Chile, you can also join us in celebrating 500 years of Chilean wine by raising a glass at home - either online (join us on @winesofchile) or with friends.
When did Chile's National Wine Day start and where does it come from?
Last year on 4th September, the President established the first National Wine Day to celebrate and commemorate 500 years of wine history in Chile. It was precisely the 4th September in 1545 when Don Pedro de Valdivia wrote to King Charles V of Spain a letter asking for vines and wine for the hosts, because the wine had run out.
Following this letter, it is believed that the first vinifera vines were sent to Chile and this marked the beginning of one of the most important economic and commercial activities in the country. Chile was the first New World wine to export wine. Chile's wine industry provides over a hundred thousand jobs, and creates an important tourism economy with 94 wineries currently open to the public.