Wines of Chile made a new edition of Magical Mystery Tour 2018 on Easter Island, with the presence of renown chinese personalities, where 29 vineyards participated and more than 190 wines were tasted.
With the aim of offering a great experience of Chile, its wines and culture and in turn, to create true ambassadors of the national Wine in the Asian markets, Wines of Chile made a new edition of the Magical Mystery Tour 2018.
This time a magical destination was chosen, inviting 19 prominent personalities including wine educators, great influencers and opinion leaders of the sector in China.
The activity, in which 29 wineries participated and tasted more than 190 wines, had the presence of two important groups, Wine Educators, people who will become the ambassadors of our product and have a strong impact on the market and Key Opinion leaders ( Opinion leaders and influencers of the sector, that will achieve positioning the product through the development of content and the generation of brand recognition in Chinese consumers using social networks.
Among the main attendees are Da Dong (known as the best Chef in China), Fongyee Walker ms (Air NZ Advisor), Yang Lu MS (Shangrilá Group) and James Teng (Hakkasan Group).
Reactions of the present:
• Fongyee Walker MS (Air NZ Advisor): "The trip was amazing and allowed me to continue discovering the secrets of Chile."
• Julien Boulard (Zhulian wines Consulting): "It was a tremendous and unforgettable instance."
• Sun Ying (wine educator-Dragon Phoenix wine Consulting Co., Ltd): "It was a wonderful experience to be able to meet Chile".
• James Teng (Hakkasan Group): "Thank you very much for this magical journey."