Last Thursday, November 30th at the San Cristobal of Vitacura Polo Club, Wines of Chile called its partners to a end-of-year meeting, where the new WoC quota structure was announced, among with the national market quota campaign reduction. Given the concern presented at the April Assembly, a quota committee was set up to work on the development of a proposal in this matter.
With the presence of more than 70 representatives of the vineyards, it was announced that the new format of fixed fee will allow:
• Lower the total share of small and medium-sized vines
• Increase the variable component of the Wines of Chile quotas, thanks to a higher operation efficiency.
• A greater incorporation of new vineyards, which represent even more the diversity of the sector.
• Have a more transparent and sustainable quota calculation mechanism.
Additionally, it was announced that by 2018 it’s proposed to make a reduction of the quotas for the national market company (partners Vinos de Chile). This could be possible due to the budget reduction, concentrating on Nielsen Studies, social networks and a broad plan of promotion at a local level that allows the participation of the vineyards at a lower cost.