Chilean wine hits Brazil's cultural capital in “Tasting Río”

Chilean wines were poured overlooking the Copacabana beach in one of Brazil's most important cultural cities, Rio de Janeiro, last month in a successful trade tasting organised by Wines of Chile.

More than 300 Brazilian journalists, opinion leaders, and top sommeliers (including Dionísio Chaves) came to Wines of Chile's Tasting Rio event on 26 of September, held at the emblematic Hotel Copacabada Palace. The tasting was an opportunity to show the diversity of premium wines Chile has to offer to Brazil, one of their most important wine markets.

Tasting Rio opened with a masterclass on 'Award Winning Wines of Chile' led by the renowned wine critic Marcelo Copello who presented the gold award winners of the Annual Wines of Chile Awards. This was followed by a walk around tasting where over 270 invited guests tasted wines from 13 Chilean wineries including Viñas Apaltagua, Casa Silva, Concha y Toro, La Junta, La Ronciere, Los Maquis, Montes, Pérez Cruz, Carmen, Santa Rita, Encierra, Requingua and Yali.

"Brazil is a very attractive market, and Chilean wine is already in the lead with a 53% share in the market," explained Angélica Valenzuela, Commercial Director of Wines of Chile, about how important the market was for Chile. "On the other hand, there is a very low wine consumption rate here, with 1.7 litres per capita, and our challenge is to increase this statistic with Chilean wines."

 

Share