In order to celebrate the rediscovery of Carmenere 20 years ago, Wines of Chile launched #CarmenereDay on 24 November.
Wines of Chile’s #CarmenereDay included a Twitter chat, as well as the participation of Master Sommelier Fred Dexheimer and various wine and lifestyle bloggers, who participated in order to heighten awareness and motivate interaction. Wines of Chile has also been in contact with certain regional wine writers, who are interested in including Carmenere in their recommendations for Thanksgiving wines.
The content about Carmenere was published throughout the day on our social networking sites like Twitter, Instagram and Facebook, including information from sommeliers, under the #Carmenere hashtag.
The press and associated vineyards also send content over the Twitter Chat, that took place between 9pm and 10pm, organised by Wines of Chile. In addition, the winners of the Carmenere Awards AWOCA were highlighted throughout the day.
The focus of the Twitter Chat was to entertain and educate consumers with basic information about the variety, its history and also to give recommendations for wine pairings.