Wines of Chile in Laguna del Mar

Date: 1 de August 2018
Place: Rio de Janeiro
Description: We will carry out a unique and different activity for wines, with the objective of promoting Chilean wines, associating them with an innovative and memorable experience.

Rio de Janeiro is one of the most beautiful cities in Brazil, with incredible views, beautiful beaches, culture, tradition and with Rio's focus. We will carry out a unique and different activity for wines, with the objective of promoting Chilean wines, associating them with an innovative and memorable experience, it is planned to carry out this activity with a theme associated with the Sea (it can be carried out on an island or in a boat) in which there will be a Walk Around Tasting (with 20 vineyards), with modern music, new decoration, including an experiential activity from Chile which will include Chilean cuisine, art and music, to captivate the audience. The idea of ​​doing this activity with a theme, is to associate Chilean wine with diverse cool, entertaining and innovative experiences, be it WoC in the lagoon, Woc in The Sky or Woc in the Pan de Azúcar. Breaking with the usual schemes of activities related to wine and mainly promoting various opportunities to refresh Chilean wines in Rio de Janeiro. To attract the public is that we seek to generate expectations in the media in relation to the event, since the idea is to bring together: Trade, sommeliers, press and KOL, Millennials influencers and consumers.

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