This activity will develop and meet a growing need in the market to know and understand more about Chilean wines. The content of the course is inspired by what was successfully done in China but adapted to the Canadian market. The aim is to develop true ambassadors of our country, which will influence their peers and areas of activity. The activity involves training 50-80 buyers / sommeliers in the Toronto region. The program consists of 3-hour classes dedicated to sommelier and influencers of the trade. The program will be adapted to the Canadian reality, through a partnership with the Independant Wine Education Guild. They are expected to participate in the LCBO buyers class, Product Consultants, Beverage Directors, Hospitality Managers, etc .; being this one led by a journalist or wine educator from Chile. The success of the activity will be measured by the number of executives trained.