This activity seeks to bring the independents to the category, a focus of the Wines of Chile strategy, because it is oriented towards more premium products. This sector represents a little less than 15% of the UK off-trade, with a great bargaining power of premium wines against buyers. The activity consists of: 1. Participate in boutique events for the trade such as Think Indie Drink Indie and 'The Drinks Wholesaler Forum' which are organized by important UK publications. Think Indie Drink Indie, organized jointly by Drinks Retailing News and Harpers Wine & Spirit, attracts only the top independent buyers in the UK. The event guarantees the exhibitors present the opportunity to show what Chile can offer to this sector in a closer and with great interaction. Wines of Chile will participate with a table with 10 wines. The Drinks Wholesaler Forum, organized by the Drinks Wholesaler Magazine, corresponds to one of its main events of the year. Attract regional and independent Wholesalers from across the country, who are looking for new products for your business. Wholesalers are an important sector of the trade that includes independent retailers within their operation and that have access to other retailers and restaurants in their locations. It is an important sector for vineyards that are looking to expand their distribution in the United Kingdom. Wines of Chile will participate with a table with 20 wines. 2. Work with The Wine Merchant, a magazine whose focus is the trade and that has more than 2,000 subscribers, will stimulate the vineyards to participate in the Wine Merchant Awards contest, which contributes to raising the Wines of Chile category in this sector. The objective is to produce a Chilean supplement in the magazine and to do a tasting of Chilean wines for key independent buyers.