ExpoVinis Brasil is the largest wine fair in Latin America and renowned in the world market, and has the participation of around 8,000 attendees. Held annually in the city of São Paulo, it occupies a prominent position on the "Wine Business" route, being one of the 10 most important events in the world for the sector. Position that has acquired throughout the years with the consistent work carried out by the entire production and distribution chain of the wine market. As of 2017, Chile's representative pavilion modality was implemented in this fair, as well as that of international fairs, in accordance with the guidelines established in the fairs manual submitted by the Imagen de Chile Foundation. This modality was extremely successful in the latest version, since it brought together all the participating Chilean wineries, with individual, personalized stands, very adhoc for the promotion of wines and with a small space to give rise to meetings for possible future negotiations. The activity has a great impact at the specialized press level and brings together professionals from the trade HORECA. Being a very favorable place to generate new business and communicate news of the field. It is because of this that we want to continue communicating the WOC brand among a large number of professionals, journalists and opinion makers from all over Brazil.