Activity that involves the publication of an advertorial of Chile in the Drinks Business magazine in September of 2018, just before the realization of the Annual Trade Tasting. The article will be developed based on interviews and visits to vineyards that the editor of the magazine will carry out in Chile, and that will cover the most relevant attributes of the sector (sustainability, innovation, quality / diversity, country image). This activity is therefore the complement of the Editing Drinks Business Trip activity. It is important to point out that Drinks Business has a circulation of more than 12,000 readers of the trade. Its website has an average of 500,000 visits per month and 20,000 people receive their newsletter daily. Given the tremendous scope of the magazine, this activity allows us to get to know the new developments in the sector and deepen the pillars of positioning.