BCLDB Pop-up Promotion

Date: 1 de August 2018
Place: Western Canada
Description: It is a tool that the monopoly offers to the categories so that they are developed in the market.

This activity involves working with the BCLDB monopoly in a promotion program at its 3 Signature stores, to increase sales and grow the category of premium wines (wines with a retail price greater than CAN $ 18). The program achieves a second promotion in the year for the vineyards and encourages a greater awareness of fine Chilean wines during 2018. It is aimed at the consumer, making our wines known and being able to taste them, it will be supported with tastings in stores (2 events at consumer), notices and training to the sales force. It is an activity that works with the Chilean buyer of the monopoly, Stephen Schiedel, and that is a product of the excellent relationship that has been built with the monopoly. It is a tool that the monopoly offers to the categories so that they are developed in the market, being very positive the fact that it offers Chile 2 opportunities in the same year.

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