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UK consumers picking more premium Chilean wines

September 24, 2013

Chilean wine sales have seen a boost in the over £10 category in the UK, demonstrating that British wine drinkers are starting to invest in spending on premium level Chilean wines. A Nielsen study showed that while Chilean wine sales in the £3 – 4 bracket fell down by just over 40% last year, sales [...]

 
 
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Wine Tour spreads word on Chilean diversity

September 22, 2013

As part of Pro Chile’s annual Chilean Wine Tour in the Netherlands, prominent Chilean winemaker Rafael Urrejola led a seminar about Tasting Chilean Diversity with nine wines from around the country. At the Dranken Pakket Expo, a major spirits and wines fair in the Netherlands, the seminar focused on wines that demonstrate the unique and diverse [...]

 
 
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Post-recession tactics push premium Chilean wine

August 27, 2013

While some worldwide producers slash prices and cut marketing budgets to meet post-recession thriftiness in the US, a few Chilean wineries are taking a different tactic and pushing their premium wines and injecting capital into their marketing instead, according to a feature published in Shaken News Daily. “We’re working hard …and putting money into marketing [...]

 
 
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Making Chile a worldclass wine destination

August 19, 2013

Last week the top bods of Chilean wine tourism met to begin the journey into making Chile one of the world’s best wine destinations. Already, 10% of Chile’s foreign tourists who come to the country make a visit to a winery during their time here (and as many as 45% of Brazilian tourists do). A [...]

 
 
 

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