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Wine Tour spreads word on Chilean diversity

September 22, 2013

As part of Pro Chile’s annual Chilean Wine Tour in the Netherlands, prominent Chilean winemaker Rafael Urrejola led a seminar about Tasting Chilean Diversity with nine wines from around the country. At the Dranken Pakket Expo, a major spirits and wines fair in the Netherlands, the seminar focused on wines that demonstrate the unique and diverse [...]

 
 
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Post-recession tactics push premium Chilean wine

August 27, 2013

While some worldwide producers slash prices and cut marketing budgets to meet post-recession thriftiness in the US, a few Chilean wineries are taking a different tactic and pushing their premium wines and injecting capital into their marketing instead, according to a feature published in Shaken News Daily. “We’re working hard …and putting money into marketing [...]

 
 
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Making Chile a worldclass wine destination

August 19, 2013

Last week the top bods of Chilean wine tourism met to begin the journey into making Chile one of the world’s best wine destinations. Already, 10% of Chile’s foreign tourists who come to the country make a visit to a winery during their time here (and as many as 45% of Brazilian tourists do). A [...]

 
 
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Annual WOC: Looking to the future

August 13, 2013

Annual meetings are always a chance to reflect on the past and look forward to the future. Last week Wines of Chile’s Annual Conference was the opportunity for those in the industry to gather together; take in the past year; and look forward to the next. “It was a key week for us because we [...]

 
 
 

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