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On-trade Accolades to Boost Chile’s Premium Wine Sales

May 19, 2013

Impressing the on-trade (wine sales in restaurants, bars, hotels and pubs) is key for getting consumers to try your premium wines. If the on-trade like what you’re doing, sales are much easier and Chile can look forward to a good push in premium wine sales from its results at this year’s Sommelier Wine Awards. As [...]

 
 
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Vineyard hopping with NAS

April 22, 2013

Even rap stars need to take some time out to smell the roses, or the vines in this case. When world-renowned hip hop artist NAS came to Chile last week for music fest Lollapalooza, he couldn’t resist taking some down time to enjoy some of Chile’s great wine. Visiting VIK winery in the Colchagua Valley [...]

 
 
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Wines of Chile at Prowein

April 8, 2013

Chile’s wine community was well represented on the other side of the globe at the three day wine trade fair, Prowein, in Dusseldorf, Germany, recently. Wines of Chile had a section at the well renowned wine fair with 50 producers from the country showing their wines and offering tastings to trade visitors from all over [...]

 
 
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Talking a Different Language

April 1, 2013

Everyone knows that the Chinese speak a different language. Surprisingly though, most wineries and distributors assume that translating their tasting notes only requires a word for word translation to Cantonese. It actually requires a lot more. Language is rich with cultural references. While in Chile some of us may struggle to get to grips with [...]

 
 
 

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