Features
On-trade Accolades to Boost Chile’s Premium Wine Sales
May 19, 2013
Impressing the on-trade (wine sales in restaurants, bars, hotels and pubs) is key for getting consumers to try your premium wines. If the on-trade like what you’re doing, sales are much easier and Chile can look forward to a good push in premium wine sales from its results at this year’s Sommelier Wine Awards. As [...]
Communicating the Flavour of Chile in Asia
May 8, 2013
Asia is one of the biggest growing markets for wine, but the great distance – geographically and culturally – can make it tricky for communication in wine between Chile and Asia. As well as planning to open their new office in China, Wines of Chile invited three prominent wine figures in Japan to come and [...]
Vineyard hopping with NAS
April 22, 2013
Even rap stars need to take some time out to smell the roses, or the vines in this case. When world-renowned hip hop artist NAS came to Chile last week for music fest Lollapalooza, he couldn’t resist taking some down time to enjoy some of Chile’s great wine. Visiting VIK winery in the Colchagua Valley [...]
Wines of Chile at Prowein
April 8, 2013
Chile’s wine community was well represented on the other side of the globe at the three day wine trade fair, Prowein, in Dusseldorf, Germany, recently. Wines of Chile had a section at the well renowned wine fair with 50 producers from the country showing their wines and offering tastings to trade visitors from all over [...]