Wines of Chile

Sip by sip, bottle by bottle, Chilean wine is reinventing its image in the world’s largest wine market – the United States.

As a multitude of venues and wine pros in the U.S. begin exploring the diverse range of varietals and blended wines that are produced in this faraway Andean nation, Chile’s profile is on the rise.

Wines of Chile, an organization committed to promoting the quality and image of Chilean wine throughout the world, participated with a stand at ViiniExpo in Helsinki, the largest wine trade show in Finland, and one of the best places to meet both trade and wine consumers in a country where almost 1 in every 4 wines purchases wine originates from Chile.

Chile emerged as the big winner this week at the annual “Green Awards” ceremony held in London by leading wine and spirits magazine The Drinks Business.

You may be hard-pressed to find a glass of Chilean Cabernet in some parts of the United States, where Chilean winemakers have yet to penetrate the local market. Yet a recent poll shows that the availability of Chilean wine far from matches a growing taste for it across the country. North Americans are increasingly interested in buying wine from the New World, looking beyond the likes of Napa Valley and traditional European vintners toward the world-class wines coming out of Chile.